Client
Creating010
Role
Product Designer
Industry
Education · Gamification
Timeline
2018 - 2019 · 5 mos
Make Me Think! is a tool to stimulate the dialogue around filter bubbles and data profiling. As a product designer, I formed a team with a handful of scientists and educators. Beforehand it was still unclear what would form a viable solution. What started as a concept for a digital application, became a physical board game. It’s currently being used as an energiser in educational programs (at Hogeschool Rotterdam).
Made an ethical board game for students
As a freelancer, I was invited by Research Centre Creating010 to work on the development of a tool to stimulate the dialogue around filter bubbles and data profiling. As a product designer, I formed a team with a handful of scientists and educators. What started as a concept for a digital application, became a physical board game. It’s currently being used as an energizer in educational programs (including my own bachelor’s at Hogeschool Rotterdam).
Three different iterations
I was responsible for usability and product design.
- Version 1: the first step in not making a digital application.
- Version 2: we clarified on making a physical game based solution so the concept for a hybrid (between digital and physical) should be excluded.
- Version 3: refining and implementing the product in an energizer/workshop context.
The prototypes were tested with different students, lecturers and management of Hogeschool Rotterdam.
How it works
Make Me Think! entails the story of a “really smart” interactive advertisement board placed at a train station. This piece of ‘technology’ uses different data points; such as social media, facial recognition and voice recognition to provide personalized content for you, and bystanders to see.
- Different situations are discussed, in which the participants alternately switch roles between consumer and advertiser.
- While each player places a pin on the board, his/her opinion regarding the statement is visualized.
- Afterwards human values can be noted, and combined with the pins they form material for discussion.
- There is no ‘game winner’, as it’s solely an energizer.
The final product
- A game manual (Adobe Indesign).
- A visual identity (Adobe Illustrator).
- A wooden game box (laser cutter).
Multiple workshops
One of the places where we gave a workshop regarding the tool was at the International Internet of Things conference in Rotterdam, 2019. I assisted Maaike Harbers, in her keynote about ethical matters regarding the implications of AI.
“Julong helped develop one of the first prototypes of ‘Make Me Think!’. He committed himself to this with great enthusiasm.” – Maaike Harbers, Lector Artificial Intelligence & Society
What I’ve learned
Nothing
Credits
Raul Martinez-Orozco – Lecturer • Maaike Harbers – Lecturer in Artificial Intelligence & Society • Komala Mazerant – Senior Lecturer & Researcher.
