Rethinking internal employment planning

Client

PostNL

Role

Principal Designer

Industry

Parcel Delivery · Planning

Timeline

2020 - 2021 · 1 yr 2 mos

PostNL is the leading mail and parcel delivery company in the Benelux. I helped kickstart the early stage development of a new internal employment planning app for all business units. Due to the complexity of both the business and the project, a strategic approach was desired to navigate a vast amount of directions, implications, and functionalities.

Rethinking internal employment planning

Client

PostNL

Role

Principal Designer

Industry

Parcel Delivery · Planning

Timeline

2020 - 2021 · 1 yr 2 mos

PostNL is the leading mail and parcel delivery company in the Benelux. I helped kickstart the early stage development of a new internal employment planning app for all business units. Due to the complexity of both the business and the project, a strategic approach was desired to navigate a vast amount of directions, implications, and functionalities.

Rethinking internal employment planning

Client

PostNL

Role

Principal Designer

Industry

Parcel Delivery · Planning

Timeline

2020 - 2021 · 1 yr 2 mos

PostNL is the leading mail and parcel delivery company in the Benelux. I helped kickstart the early stage development of a new internal employment planning app for all business units. Due to the complexity of both the business and the project, a strategic approach was desired to navigate a vast amount of directions, implications, and functionalities.

Conduct secondary research

(including trend benchmarking and competitor analysis)

Conduct secondary research

(including trend benchmarking and competitor analysis)

Conduct secondary research

(including trend benchmarking and competitor analysis)

Create the core scaffolding and guidelines

(architecture, user flows, navigation models, ux principles, etc.)

Create the core scaffolding and guidelines

(architecture, user flows, navigation models, ux principles, etc.)

Create the core scaffolding and guidelines

(architecture, user flows, navigation models, ux principles, etc.)

Articulate visual language and systems

(screens, diagrams, mood boards, visual components, presentation slides)

Articulate visual language and systems

(screens, diagrams, mood boards, visual components, presentation slides)

Articulate visual language and systems

(screens, diagrams, mood boards, visual components, presentation slides)

Visualize complex conceptual ideas

(customer journeys and service blueprint maps)

Visualize complex conceptual ideas

(customer journeys and service blueprint maps)

Visualize complex conceptual ideas

(customer journeys and service blueprint maps)

Establishing design libraries

(customer journeys and service blueprint maps)

Establishing design libraries

(customer journeys and service blueprint maps)

Establishing design libraries

(customer journeys and service blueprint maps)

Analysed the current situation

The exitsing planning software was no longer suited to meet today’s demands. To provide their employees with a better service and reinforce their productivity, PostNL decided to collaborate with USoft and Clutch to initaite development of a custom-built software solution.

Analysed the current situation

The exitsing planning software was no longer suited to meet today’s demands. To provide their employees with a better service and reinforce their productivity, PostNL decided to collaborate with USoft and Clutch to initaite development of a custom-built software solution.

Analysed the current situation

The exitsing planning software was no longer suited to meet today’s demands. To provide their employees with a better service and reinforce their productivity, PostNL decided to collaborate with USoft and Clutch to initaite development of a custom-built software solution.

Primary call-to-action of Vattenfall.nl's homepage

Primary call-to-action of Vattenfall.nl's homepage

Primary call-to-action of Vattenfall.nl's homepage

Identified different user needs

...

Identified different user needs

...

Identified different user needs

...

Primary call-to-action of Vattenfall.nl's homepage

Primary call-to-action of Vattenfall.nl's homepage

Primary call-to-action of Vattenfall.nl's homepage

Diverged on the product vision

With a diverse team of 8 to 25 people, we created a proof-of-concept that helped us validate our assumptions, rather than investing in the development of a scalable, secure, and solid solution. Split into analysis-, concept-, agile- and lean UX phases. For what came to be ‘GRID’, an understanding of the organization, its users, their workflows, and their current pains, served as the foundation to build on.

Diverged on the product vision

With a diverse team of 8 to 25 people, we created a proof-of-concept that helped us validate our assumptions, rather than investing in the development of a scalable, secure, and solid solution. Split into analysis-, concept-, agile- and lean UX phases. For what came to be ‘GRID’, an understanding of the organization, its users, their workflows, and their current pains, served as the foundation to build on.

Diverged on the product vision

With a diverse team of 8 to 25 people, we created a proof-of-concept that helped us validate our assumptions, rather than investing in the development of a scalable, secure, and solid solution. Split into analysis-, concept-, agile- and lean UX phases. For what came to be ‘GRID’, an understanding of the organization, its users, their workflows, and their current pains, served as the foundation to build on.

Primary call-to-action of Vattenfall.nl's homepage

Primary call-to-action of Vattenfall.nl's homepage

Primary call-to-action of Vattenfall.nl's homepage

Presented the product vision

...

Presented the product vision

...

Presented the product vision

...

Primary call-to-action of Vattenfall.nl's homepage

Primary call-to-action of Vattenfall.nl's homepage

Primary call-to-action of Vattenfall.nl's homepage

Design phases for UX process

After sharing our ambition concept (or product vision) with the stakeholders, we adopted an agile approach in order to define the first epics, features, user stories, and tasks regarding primary business units and their belonging target groups. **Providing consistent and intuitive workflows, increasing both efficiency and satisfaction** for different users; planner, manager, technician, delivery, etc. *To limit risks and go live smoothly, we chose for an agile way of working with two-week sprints. Thanks to this open and transparent way of working, we were able to actively involve all stakeholders in the project and share all visible results every two weeks.*

Design phases for UX process

After sharing our ambition concept (or product vision) with the stakeholders, we adopted an agile approach in order to define the first epics, features, user stories, and tasks regarding primary business units and their belonging target groups. **Providing consistent and intuitive workflows, increasing both efficiency and satisfaction** for different users; planner, manager, technician, delivery, etc. *To limit risks and go live smoothly, we chose for an agile way of working with two-week sprints. Thanks to this open and transparent way of working, we were able to actively involve all stakeholders in the project and share all visible results every two weeks.*

Design phases for UX process

After sharing our ambition concept (or product vision) with the stakeholders, we adopted an agile approach in order to define the first epics, features, user stories, and tasks regarding primary business units and their belonging target groups. **Providing consistent and intuitive workflows, increasing both efficiency and satisfaction** for different users; planner, manager, technician, delivery, etc. *To limit risks and go live smoothly, we chose for an agile way of working with two-week sprints. Thanks to this open and transparent way of working, we were able to actively involve all stakeholders in the project and share all visible results every two weeks.*

Primary call-to-action of Vattenfall.nl's homepage

Primary call-to-action of Vattenfall.nl's homepage

Primary call-to-action of Vattenfall.nl's homepage

Simplified conceptual models

...

Simplified conceptual models

...

Simplified conceptual models

...

Primary call-to-action of Vattenfall.nl's homepage

Primary call-to-action of Vattenfall.nl's homepage

Primary call-to-action of Vattenfall.nl's homepage

Delivered different UX concepts

...

Delivered different UX concepts

...

Delivered different UX concepts

...

Primary call-to-action of Vattenfall.nl's homepage

Primary call-to-action of Vattenfall.nl's homepage

Primary call-to-action of Vattenfall.nl's homepage

Credits

Credits

Credits

Danielle HoekProduct Owner • Nadine MoschUX Researcher • Maxim Igorovich PaschenkoVisual Designer • Marc van WilligenSenior Consultant • Rolf DullemondConsultant • Marien KrouwelSenior Solution Architect • Michiel ArtsSolution Architect • Mariska Dessaur-TerwelBusiness Analyst.