Helping to inform and guide for enterprise
Client
Kamer van Koophandel (KVK)
Role
Senior Product Designer
Industry
Public Administration
Timeline
2024 - Ongoing · X mos
KVK, the Netherlands Chamber of Commerce provides support and guidance to entrepreneurs regarding legislation, regulations and social themes for safe and responsible business. I designed end-to-end experiences for their digital products and services to help entrepreneurs focus on what really matter to them: running their business.
Helping to inform and guide for enterprise
Client
Kamer van Koophandel
Role
Senior Product Designer
Industry
Public Administration
Timeline
2024 - Ongoing · X mos
KVK, the Netherlands Chamber of Commerce provides support and guidance to entrepreneurs regarding legislation, regulations and social themes for safe and responsible business. I designed end-to-end experiences for their digital products and services to help entrepreneurs focus on what really matter to them: running their business.
Helping to inform and guide for enterprise
Client
Kamer van Koophandel (KVK)
Role
Senior Product Designer
Industry
Public Administration
Timeline
2024 - Ongoing · X mos
KVK, the Netherlands Chamber of Commerce provides support and guidance to entrepreneurs regarding legislation, regulations and social themes for safe and responsible business. I designed end-to-end experiences for their digital products and services to help entrepreneurs focus on what really matter to them: running their business.
Shifting from agencies to public sector
After a good first impression from the hiring manager and hearing the opportunities at KVK, I joined as a product designer to work on digital product regarding registration. Moving from kickstart projects, small teams, and lean methods to maintenance projects, large teams, and a complex agile organisation was a big shift for me. Striving to provide a public service offering that is inclusive, accessible, and safe for entrepreneurs.
Shifting from agencies to public sector
After a good first impression from the hiring manager and hearing the opportunities at KVK, I joined as a product designer to work on digital product regarding registration. Moving from kickstart projects, small teams, and lean methods to maintenance projects, large teams, and a complex agile organisation was a big shift for me. Striving to provide a public service offering that is inclusive, accessible, and safe for entrepreneurs.
Shifting from agencies to public sector
After a good first impression from the hiring manager and hearing the opportunities at KVK, I joined as a product designer to work on digital product regarding registration. Moving from kickstart projects, small teams, and lean methods to maintenance projects, large teams, and a complex agile organisation was a big shift for me. Striving to provide a public service offering that is inclusive, accessible, and safe for entrepreneurs.
Primary call-to-action of Vattenfall.nl's homepage
Primary call-to-action of Vattenfall.nl's homepage
Primary call-to-action of Vattenfall.nl's homepage
Approaching from the business-side
With a team shifting from 7 to 15 experts, we focused on improving conversion, engagement, and usability. Data-driven decisions were made to reduce the number of steps, minimise time spent in the sales funnel, and establish an overarching framework for interconnected flows and additional products (e.g., district heating, solar panels, and electric charging).
Approaching from the business-side
With a team shifting from 7 to 15 experts, we focused on improving conversion, engagement, and usability. Data-driven decisions were made to reduce the number of steps, minimise time spent in the sales funnel, and establish an overarching framework for interconnected flows and additional products (e.g., district heating, solar panels, and electric charging).
Approaching from the business-side
With a team shifting from 7 to 15 experts, we focused on improving conversion, engagement, and usability. Data-driven decisions were made to reduce the number of steps, minimise time spent in the sales funnel, and establish an overarching framework for interconnected flows and additional products (e.g., district heating, solar panels, and electric charging).
Choose your energy in the brand-new sales flow
Choose your energy in the brand-new sales flow
Choose your energy in the brand-new sales flow
Developing conceptual models
The first interaction design principle was to maintain a minimal design where focus and tranquillity are central and the user is attracted and intrigued by a moment of choice in the form of a group of click/touch-ready tiles placed in the centre of the screen. Based on cookies and location data, products are offered. I helped shape screen-level interaction and visual designs for other flows, tasks, and use cases. When stuck or in doubt, we provide additional support and tooling.
Developing conceptual models
The first interaction design principle was to maintain a minimal design where focus and tranquillity are central and the user is attracted and intrigued by a moment of choice in the form of a group of click/touch-ready tiles placed in the centre of the screen. Based on cookies and location data, products are offered. I helped shape screen-level interaction and visual designs for other flows, tasks, and use cases. When stuck or in doubt, we provide additional support and tooling.
Developing conceptual models
The first interaction design principle was to maintain a minimal design where focus and tranquillity are central and the user is attracted and intrigued by a moment of choice in the form of a group of click/touch-ready tiles placed in the centre of the screen. Based on cookies and location data, products are offered. I helped shape screen-level interaction and visual designs for other flows, tasks, and use cases. When stuck or in doubt, we provide additional support and tooling.
Providing tooling to fulfill needs in the sales flow
Providing tooling to fulfill needs in the sales flow
Providing tooling to fulfill needs in the sales flow
Increasing conversion for sales
Through different iterations of research and testing, we ensured the value of the new service concept. Firstly, a proof of concept was prototyped for early user testing with five participants. Secondly, proposed design patterns and mechanisms connecting to the back-end were developed for automation testing. Thirdly, a beta version of the product provided opportunities for A/B testing and continuous development with conversion experts.
Increasing conversion for sales
Through different iterations of research and testing, we ensured the value of the new service concept. Firstly, a proof of concept was prototyped for early user testing with five participants. Secondly, proposed design patterns and mechanisms connecting to the back-end were developed for automation testing. Thirdly, a beta version of the product provided opportunities for A/B testing and continuous development with conversion experts.
Increasing conversion for sales
Through different iterations of research and testing, we ensured the value of the new service concept. Firstly, a proof of concept was prototyped for early user testing with five participants. Secondly, proposed design patterns and mechanisms connecting to the back-end were developed for automation testing. Thirdly, a beta version of the product provided opportunities for A/B testing and continuous development with conversion experts.
The vast array of Vattenfall’s propositions
The vast array of Vattenfall’s propositions
The vast array of Vattenfall’s propositions
Keeping the holistic view in mind
The renewed sales flow enables Vattenfall to reliably collect and aggregate business-critical data regarding users and their behaviour on their channels. A user interface was designed to meet the different needs of the internal legal, marketing, sales, brand, accessibility, technology, and marketing teams. As a result, other product teams adopted our framework and lessons learned for further development.
Keeping the holistic view in mind
The renewed sales flow enables Vattenfall to reliably collect and aggregate business-critical data regarding users and their behaviour on their channels. A user interface was designed to meet the different needs of the internal legal, marketing, sales, brand, accessibility, technology, and marketing teams. As a result, other product teams adopted our framework and lessons learned for further development.
Keeping the holistic view in mind
The renewed sales flow enables Vattenfall to reliably collect and aggregate business-critical data regarding users and their behaviour on their channels. A user interface was designed to meet the different needs of the internal legal, marketing, sales, brand, accessibility, technology, and marketing teams. As a result, other product teams adopted our framework and lessons learned for further development.
From primitives to design patterns, documented
From primitives to design patterns, documented
From primitives to design patterns, documented
Credits
Credits
Credits
Wouter van der Kamp – Design Manager • Frank De Wit – Design Manager • Mark van Uum – Product Designer & Product Owner • Jasper Velten – Product Owner • Mattie van de Water – Customer Journey Expert • Marius Schmitz – Business Information Analist • Others I didn’t mention – you know who you are.
More work
More work
More work
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