Helping to inform and guide for enterprise
Client
Kamer van Koophandel (KVK)
Role
Senior Product Designer
Industry
Public Administration
Timeline
2024 - Ongoing · X mos
KVK, the Netherlands Chamber of Commerce provides support and guidance to entrepreneurs regarding legislation, regulations and social themes for safe and responsible business. I designed end-to-end experiences for digital products and services to help entrepreneurs focus on what really matter to them: running their business.
Helping to inform and guide for enterprise
Client
Kamer van Koophandel
Role
Senior Product Designer
Industry
Public Administration
Timeline
2024 - Ongoing · X mos
KVK, the Netherlands Chamber of Commerce provides support and guidance to entrepreneurs regarding legislation, regulations and social themes for safe and responsible business. I designed end-to-end experiences for digital products and services to help entrepreneurs focus on what really matter to them: running their business.
Helping to inform and guide for enterprise
Client
Kamer van Koophandel (KVK)
Role
Senior Product Designer
Industry
Public Administration
Timeline
2024 - Ongoing · X mos
KVK, the Netherlands Chamber of Commerce provides support and guidance to entrepreneurs regarding legislation, regulations and social themes for safe and responsible business. I designed end-to-end experiences for digital products and services to help entrepreneurs focus on what really matter to them: running their business.
Landing a job in the public sector
After a good first impression from the hiring manager and hearing the opportunities at KVK, I joined as a product designer to work on digital product regarding aspiring entrepreneurs starting a business. Moving from kickstart projects, small teams, and lean UX methods to maintenance projects, large teams, and navigating a complex agile organisation was like entering a new world. However zooming in on challenges, advocating for users, and connecting the dots between business and technology was common.
Landing a job in the public sector
After a good first impression from the hiring manager and hearing the opportunities at KVK, I joined as a product designer to work on digital product regarding aspiring entrepreneurs starting a business. Moving from kickstart projects, small teams, and lean UX methods to maintenance projects, large teams, and navigating a complex agile organisation was like entering a new world. However zooming in on challenges, advocating for users, and connecting the dots between business and technology was common.
Landing a job in the public sector
After a good first impression from the hiring manager and hearing the opportunities at KVK, I joined as a product designer to work on digital product regarding aspiring entrepreneurs starting a business. Moving from kickstart projects, small teams, and lean UX methods to maintenance projects, large teams, and navigating a complex agile organisation was like entering a new world. However zooming in on challenges, advocating for users, and connecting the dots between business and technology was common.
Our mission: ‘Humanizing Government’—ensuring a government where people are (once again) central in policy and implementation, and which is agile and innovative.
Our mission: ‘Humanizing Government’—ensuring a government where people are (once again) central in policy and implementation, and which is agile and innovative.
Landing page for everything registration at KVK
Landing page for everything registration at KVK
Landing page for everything registration at KVK
Advocating for the user in governance
From the forefront of the organisation, I strived to help, support and guide products and services for people who want to start a business; register, appointments, and tooling. Playing a key role in multiple product teams, panels, and work groups meant being a cross-functional collaborator, fostering pollination between silos. A regular day could vary from operational activities; collecting business requirements and technical analysis in the now to facilitating workshops and conducting user research for a future vision.
Advocating for the user in governance
From the forefront of the organisation, I strived to help, support and guide products and services for people who want to start a business; register, appointments, and tooling. Playing a key role in multiple product teams, panels, and work groups meant being a cross-functional collaborator, fostering pollination between silos. A regular day could vary from operational activities; collecting business requirements and technical analysis in the now to facilitating workshops and conducting user research for a future vision.
Advocating for the user in governance
From the forefront of the organisation, I strived to help, support and guide products and services for people who want to start a business; register, appointments, and tooling. Playing a key role in multiple product teams, panels, and work groups meant being a cross-functional collaborator, fostering pollination between silos. A regular day could vary from operational activities; collecting business requirements and technical analysis in the now to facilitating workshops and conducting user research for a future vision.
Contextmap of aspiring enthrepeneur
Contextmap of aspiring enthrepeneur
Contextmap of aspiring enthrepeneur
High-level registration process visualization
High-level registration process visualization
High-level registration process visualization
Design principles of registration as a product
Design principles of registration as a product
Design principles of registration as a product
Moving towards the right direction
Led visual storytelling for the ‘ideal customer journey: Start a company’ (for 2028) to help indirectly involved employees to see the bigger picture and join conversation around our ambitions. Meanwhile, I also contributed to the vision work for ‘My KVK’ a self-service environment where you can arrange all your affairs. Which also helped build capacity and capability in storytelling and convincing others of ideas.
Moving towards the right direction
Led visual storytelling for the ‘ideal customer journey: Start a company’ (for 2028) to help indirectly involved employees to see the bigger picture and join conversation around our ambitions. Meanwhile, I also contributed to the vision work for ‘My KVK’ a self-service environment where you can arrange all your affairs. Which also helped build capacity and capability in storytelling and convincing others of ideas.
Moving towards the right direction
Led visual storytelling for the ‘ideal customer journey: Start a company’ (for 2028) to help indirectly involved employees to see the bigger picture and join conversation around our ambitions. Meanwhile, I also contributed to the vision work for ‘My KVK’ a self-service environment where you can arrange all your affairs. Which also helped build capacity and capability in storytelling and convincing others of ideas.
KVK events for people starting a business
KVK events for people starting a business
KVK events for people starting a business
Shaping the evolution of registration
Working towards tangible results and making impact: - 3M+ website visitors per year - 300K+ online registrations per year - 10K+ reduction in calls per year
Shaping the evolution of registration
Working towards tangible results and making impact: - 3M+ website visitors per year - 300K+ online registrations per year - 10K+ reduction in calls per year
Shaping the evolution of registration
Working towards tangible results and making impact: - 3M+ website visitors per year - 300K+ online registrations per year - 10K+ reduction in calls per year
Final version of read-for-development prototype
Final version of read-for-development prototype
Final version of read-for-development prototype
Learnings
What I’ve learned is the power of storytelling; advocating for ideas, creating visibility, and inspiring people in a complex agile organisation. By shifting from operational to more tactical and strategic thinking; setting the vision, creating momentum, planning work, defining goals & metrics. People are different, they all see other sides of a ‘Rubix cube’. You have to learn which side to show them so they realise when they're talking we're all talking about the same thing with different views.
Learnings
What I’ve learned is the power of storytelling; advocating for ideas, creating visibility, and inspiring people in a complex agile organisation. By shifting from operational to more tactical and strategic thinking; setting the vision, creating momentum, planning work, defining goals & metrics. People are different, they all see other sides of a ‘Rubix cube’. You have to learn which side to show them so they realise when they're talking we're all talking about the same thing with different views.
Learnings
What I’ve learned is the power of storytelling; advocating for ideas, creating visibility, and inspiring people in a complex agile organisation. By shifting from operational to more tactical and strategic thinking; setting the vision, creating momentum, planning work, defining goals & metrics. People are different, they all see other sides of a ‘Rubix cube’. You have to learn which side to show them so they realise when they're talking we're all talking about the same thing with different views.
Credits
Credits
Credits
Frank De Wit – Design Manager & Consultant • Mark van Uum – Product Designer & Product Owner • Jasper Velten – Product Manager • Wouter van der Kamp – Design Manager • Tesja Bonnie – UX Writer • Coen Roorda – Customer Journey Expert • Susanne Moerings – Service Designer • Dean Koster – Back-end Engineer • Youssef Ibrahimi – Scrum Master • Tobias de Kruijf – Project Manager • Others I didn’t mention – you know who you are.
More work
More work
More work
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