Julong Design

Being 1 of 2 UX Designers

I provided a 60/40 ratio with my companion being 40/60, UX/Visual design. Together, we formed the glue in an iterative design process, from analysis to synthesis, designing to prototyping, and preparing documentation for developer handoff. We moved steadily from analysing the under-the-hood Nuon.nl website (the predecessor of Vattenfall.nl) to rapidly prototyping and testing what it could look like in the future.

Being 1 of 2 UX Designers

I provided a 60/40 ratio with my companion being 40/60, UX/Visual design. Together, we formed the glue in an iterative design process, from analysis to synthesis, designing to prototyping, and preparing documentation for developer handoff. We moved steadily from analysing the under-the-hood Nuon.nl website (the predecessor of Vattenfall.nl) to rapidly prototyping and testing what it could look like in the future.

Being 1 of 2 UX Designers

I provided a 60/40 ratio with my companion being 40/60, UX/Visual design. Together, we formed the glue in an iterative design process, from analysis to synthesis, designing to prototyping, and preparing documentation for developer handoff. We moved steadily from analysing the under-the-hood Nuon.nl website (the predecessor of Vattenfall.nl) to rapidly prototyping and testing what it could look like in the future.

Primary call-to-action of Vattenfall.nl's homepage

Primary call-to-action of Vattenfall.nl's homepage

Primary call-to-action of Vattenfall.nl's homepage

Approaching from the business-side

With a team shifting from 7 to 15 experts, we focused on improving conversion, engagement, and usability. Data-driven decisions were made to reduce the number of steps, minimise time spent in the sales funnel, and establish an overarching framework for interconnected flows and additional products (e.g., district heating, solar panels, and electric charging).

Approaching from the business-side

With a team shifting from 7 to 15 experts, we focused on improving conversion, engagement, and usability. Data-driven decisions were made to reduce the number of steps, minimise time spent in the sales funnel, and establish an overarching framework for interconnected flows and additional products (e.g., district heating, solar panels, and electric charging).

Approaching from the business-side

With a team shifting from 7 to 15 experts, we focused on improving conversion, engagement, and usability. Data-driven decisions were made to reduce the number of steps, minimise time spent in the sales funnel, and establish an overarching framework for interconnected flows and additional products (e.g., district heating, solar panels, and electric charging).

Choose your energy in the brand-new sales flow

Choose your energy in the brand-new sales flow

Choose your energy in the brand-new sales flow

Developing conceptual models

The first interaction design principle was to maintain a minimal design where focus and tranquillity are central and the user is attracted and intrigued by a moment of choice in the form of a group of click/touch-ready tiles placed in the centre of the screen. Based on cookies and location data, products are offered. I helped shape screen-level interaction and visual designs for other flows, tasks, and use cases. When stuck or in doubt, we provide additional support and tooling.

Developing conceptual models

The first interaction design principle was to maintain a minimal design where focus and tranquillity are central and the user is attracted and intrigued by a moment of choice in the form of a group of click/touch-ready tiles placed in the centre of the screen. Based on cookies and location data, products are offered. I helped shape screen-level interaction and visual designs for other flows, tasks, and use cases. When stuck or in doubt, we provide additional support and tooling.

Developing conceptual models

The first interaction design principle was to maintain a minimal design where focus and tranquillity are central and the user is attracted and intrigued by a moment of choice in the form of a group of click/touch-ready tiles placed in the centre of the screen. Based on cookies and location data, products are offered. I helped shape screen-level interaction and visual designs for other flows, tasks, and use cases. When stuck or in doubt, we provide additional support and tooling.

Providing tooling to fulfill needs in the sales flow

Providing tooling to fulfill needs in the sales flow

Providing tooling to fulfill needs in the sales flow

Increasing conversion for sales

Through different iterations of research and testing, we ensured the value of the new service concept. Firstly, a proof of concept was prototyped for early user testing with five participants. Secondly, proposed design patterns and mechanisms connecting to the back-end were developed for automation testing. Thirdly, a beta version of the product provided opportunities for A/B testing and continuous development with conversion experts.

Increasing conversion for sales

Through different iterations of research and testing, we ensured the value of the new service concept. Firstly, a proof of concept was prototyped for early user testing with five participants. Secondly, proposed design patterns and mechanisms connecting to the back-end were developed for automation testing. Thirdly, a beta version of the product provided opportunities for A/B testing and continuous development with conversion experts.

Increasing conversion for sales

Through different iterations of research and testing, we ensured the value of the new service concept. Firstly, a proof of concept was prototyped for early user testing with five participants. Secondly, proposed design patterns and mechanisms connecting to the back-end were developed for automation testing. Thirdly, a beta version of the product provided opportunities for A/B testing and continuous development with conversion experts.

The vast array of Vattenfall’s propositions

The vast array of Vattenfall’s propositions

The vast array of Vattenfall’s propositions

Keeping the holistic view in mind

The renewed sales flow enables Vattenfall to reliably collect and aggregate business-critical data regarding users and their behaviour on their channels. A user interface was designed to meet the different needs of the internal legal, marketing, sales, brand, accessibility, technology, and marketing teams. As a result, other product teams adopted our framework and lessons learned for further development.

Keeping the holistic view in mind

The renewed sales flow enables Vattenfall to reliably collect and aggregate business-critical data regarding users and their behaviour on their channels. A user interface was designed to meet the different needs of the internal legal, marketing, sales, brand, accessibility, technology, and marketing teams. As a result, other product teams adopted our framework and lessons learned for further development.

Keeping the holistic view in mind

The renewed sales flow enables Vattenfall to reliably collect and aggregate business-critical data regarding users and their behaviour on their channels. A user interface was designed to meet the different needs of the internal legal, marketing, sales, brand, accessibility, technology, and marketing teams. As a result, other product teams adopted our framework and lessons learned for further development.

From primitives to design patterns, documented

From primitives to design patterns, documented

From primitives to design patterns, documented

Spearheading the use of Figma

As an external employee, I noticed the sheer quantity of different knowledge storage. From a design perspective, only having Sketch, Invision, Zeplin, Abstract, and different brand & media libraries. During their transition to Figma, I formed a group to synthesise knowledge into a shared Figma library (i.e. going from 7 to 2 tools). As a result, we managed to have research, design, and technical documentation in a single place for other teams to utilise.

Spearheading the use of Figma

As an external employee, I noticed the sheer quantity of different knowledge storage. From a design perspective, only having Sketch, Invision, Zeplin, Abstract, and different brand & media libraries. During their transition to Figma, I formed a group to synthesise knowledge into a shared Figma library (i.e. going from 7 to 2 tools). As a result, we managed to have research, design, and technical documentation in a single place for other teams to utilise.

Spearheading the use of Figma

As an external employee, I noticed the sheer quantity of different knowledge storage. From a design perspective, only having Sketch, Invision, Zeplin, Abstract, and different brand & media libraries. During their transition to Figma, I formed a group to synthesise knowledge into a shared Figma library (i.e. going from 7 to 2 tools). As a result, we managed to have research, design, and technical documentation in a single place for other teams to utilise.

Learnings

What I’ve learned is that having a strong vision for the future is important. However, it’s also critical to set measurable and tangible goals in a much shorter time (especially in big corporations). The key thing here is to have both. In order to align all the talented teams and individuals with the business strategy, you need both a distant vision that inspires you and a closer plan that helps you get there.

Learnings

What I’ve learned is that having a strong vision for the future is important. However, it’s also critical to set measurable and tangible goals in a much shorter time (especially in big corporations). The key thing here is to have both. In order to align all the talented teams and individuals with the business strategy, you need both a distant vision that inspires you and a closer plan that helps you get there.

Learnings

What I’ve learned is that having a strong vision for the future is important. However, it’s also critical to set measurable and tangible goals in a much shorter time (especially in big corporations). The key thing here is to have both. In order to align all the talented teams and individuals with the business strategy, you need both a distant vision that inspires you and a closer plan that helps you get there.