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Jantje Beton

Stimulating children to play more outside

Client

Jantje Beton

Role

User Experience Designer

Industry

Non-profit · Fundraising

Timeline

2023 · 5 mos

Since 1968, Jantje Beton has been working tirelessly to create more play spaces where all children can play today, for a happy, healthy generation tomorrow. To increase engagement, I pitched conceptual ideas and design rationale both verbally and visually, helped facilitate the design process with 10 client-side stakeholders, and supported implementing the final design work. Resulting in a flat navigation and refined information architecture for their website.

Stimulating children to play more outside

Client

Jantje Beton

Role

User Experience Designer

Industry

Non-profit · Fundraising

Timeline

2023 · 5 mos

Since 1968, Jantje Beton has been working tirelessly to create more play spaces where all children can play today, for a happy, healthy generation tomorrow. To increase engagement, I pitched conceptual ideas and design rationale both verbally and visually, helped facilitate the design process with 10 client-side stakeholders, and supported implementing the final design work. Resulting in a flat navigation and refined information architecture for their website.

Stimulating children to play more outside

Client

Jantje Beton

Role

User Experience Designer

Industry

Non-profit · Fundraising

Timeline

2023 · 5 mos

Since 1968, Jantje Beton has been working tirelessly to create more play spaces where all children can play today, for a happy, healthy generation tomorrow. To increase engagement, I pitched conceptual ideas and design rationale both verbally and visually, helped facilitate the design process with 10 client-side stakeholders, and supported implementing the final design work. Resulting in a flat navigation and refined information architecture for their website.

Homepage redesign for conversion

Homepage redesign for conversion

Homepage redesign for conversion

Slidedecks from workshops & demo's

Slidedecks from workshops & demo's

Slidedecks from workshops & demo's

Synthesised input to wireframes

Synthesised input to wireframes

Synthesised input to wireframes

Design for conversion and progressive disclosure

Design for conversion and progressive disclosure

Design for conversion and progressive disclosure

Tap-ready and secure donations

Tooling to help calculate consumption

Tap-ready and secure donations

Brand experience footer with weight

Brand experience footer with weight

Brand experience footer with weight

Stories about people behind the fundraising

Stories about people behind the fundraising

Stories about people behind the fundraising

Credits

Credits

Merijn StraathofCreative DirectorSjoerd den BestenProject ManagerNoa DriessenVisual DesignerEllen FronikCommunicationJos de WitHead of FundraisingMichelle CramwinckelProgram ManagerHuub CremersData & Marketing