Designing for positive social change

Client

Radar Advies

Role

User Experience Designer

Industry

Public Sector · Consulting

Timeline

2023 · 3 mos

Radar is the most personal public consultancy firm in the Netherlands. After a new brand identity, I helped design their website. Focusing on navigation, the service concept, and content strategy. The challenge was to align with the brand and development. Many divergences and convergences resulted in a flat navigation, engaging content, and a high-quality personal brand experience feels like Radar Advies.

Designing for positive social change

Client

Radar Advies

Role

User Experience Designer

Industry

Public Sector · Consulting

Timeline

2023 · 3 mos

Radar is the most personal public consultancy firm in the Netherlands. After a new brand identity, I helped design their website. Focusing on navigation, the service concept, and content strategy. The challenge was to align with the brand and development. Many divergences and convergences resulted in a flat navigation, engaging content, and a high-quality personal brand experience feels like Radar Advies.

Designing for positive social change

Client

Radar Advies

Role

User Experience Designer

Industry

Public Sector · Consulting

Timeline

2023 · 3 mos

Radar is the most personal public consultancy firm in the Netherlands. After a new brand identity, I helped design their website. Focusing on navigation, the service concept, and content strategy. The challenge was to align with the brand and development. Many divergences and convergences resulted in a flat navigation, engaging content, and a high-quality personal brand experience feels like Radar Advies.

Collage of brand identity foundation

Collage of brand identity foundation

Collage of brand identity foundation

Released version of the homepage

Released version of the homepage

Released version of the homepage

Early radar sketch concepts

Early radar sketch concepts

Early radar sketch concepts

Final IA & wireframes v.1

Final IA & wireframes v.1

Final IA & wireframes v.1

Final IA & wireframes v.2

Final IA & wireframes v.2

Final IA & wireframes v.2

Themes pages for their work

Themes pages for their work

Themes pages for their work

Explore work on the radar

Descriptive text

Descriptive text

Personal about their people and mission

Descriptive text

Descriptive text

Carousel about what they do

Carousel about what they do

Carousel about what they do

Credits

Credits

Credits

Annika GeurtsenStrategist & Partner • Roland CosVisual Designer • Sjoerd den Besten Project Manager • Mariëlle Wiemer Communication & Copywriting • Milet Verberne Communication Strategy • Nadia Wind Online Marketing.