
Designing for positive social change
Client
Radar Advies
Role
User Experience Designer
Industry
Public Sector · Consulting
Timeline
2023 · 3 mos
Radar is the most personal public consultancy firm in the Netherlands. After a new brand identity, I helped design their website. Focusing on navigation, the service concept, and content strategy. The challenge was to align with the brand and development. Many divergences and convergences resulted in a flat navigation, engaging content, and a high-quality personal brand experience feels like Radar Advies.
Designing for positive social change
Client
Radar Advies
Role
User Experience Designer
Industry
Public Sector · Consulting
Timeline
2023 · 3 mos
Radar is the most personal public consultancy firm in the Netherlands. After a new brand identity, I helped design their website. Focusing on navigation, the service concept, and content strategy. The challenge was to align with the brand and development. Many divergences and convergences resulted in a flat navigation, engaging content, and a high-quality personal brand experience feels like Radar Advies.
Designing for positive social change
Client
Radar Advies
Role
User Experience Designer
Industry
Public Sector · Consulting
Timeline
2023 · 3 mos
Radar is the most personal public consultancy firm in the Netherlands. After a new brand identity, I helped design their website. Focusing on navigation, the service concept, and content strategy. The challenge was to align with the brand and development. Many divergences and convergences resulted in a flat navigation, engaging content, and a high-quality personal brand experience feels like Radar Advies.

Collage of brand identity foundation

Collage of brand identity foundation

Collage of brand identity foundation

Released version of the homepage

Released version of the homepage

Released version of the homepage

Early radar concepts sketches

Early radar concepts sketches

Early radar concepts sketches

Final IA & wireframes v.1

Final IA & wireframes v.1

Final IA & wireframes v.1

Final IA & wireframes v.2

Final IA & wireframes v.2

Final IA & wireframes v.2

Themed landing pages for case studies

Themed landing pages for case studies

Themed landing pages for case studies

Explore stories through radar concepts

Explore stories through radar concepts

Explore stories through radar concepts

Explore case studies on the radar

Explore case studies on the radar

Reusable and modular salesflow framework

Incorporate their personal mission and people

Incorporate their personal mission and people

Incorporate their personal mission and people

Functional yet aesthetically on brand

Functional yet aesthetically on brand

Functional yet aesthetically on brand

Learn what they do through on-scroll carousels

Learn what they do through on-scroll carousels

Learn what they do through on-scroll carousels
Credits
Credits
Credits
Annika Geurtsen – Strategist & Partner • Roland Cos – Visual Designer • Sjoerd den Besten – Project Manager • Mariëlle Wiemer – Communication & Copywriting • Milet Verberne – Communication Strategy • Nadia Wind – Online Marketing.
More work
More work
More work

